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Founded in 2020 by agricultural ecologist Dr. Sana Malik and social entrepreneur Farhan Ali, GreenFields began with a simple mission: to revive soil health and community wellness through truly organic farming. Our journey started on a 5-acre pilot plot in the fertile outskirts of Faisalabad, where we implemented regenerative practices—cover cropping, compost enrichment, and integrated pest management—to restore soil vitality degraded by decades of chemical use. Inspired by ancient Indus-Valley crop rotations and modern permaculture principles, we partnered with fifteen smallholder farms across Punjab and Khyber Pakhtunkhwa, providing training, micro-loans, and access to premium markets.
By 2022, GreenFields had certified over 200 hectares under USDA Organic and Pakistan Organic standards, uniting farmers in a cooperative that shares resources, mechanization services, and distribution logistics. We established a packhouse in Lahore equipped with cold-chain storage, nondestructive sorting lines, and sustainable packaging materials—minimizing post-harvest losses and plastic waste. Our digital platform connects urban consumers with real-time farm updates: photos of fields at each growth stage, weekly harvest calendars, and soil-health metrics measured by in-field sensors.
Education is at our core: the GreenFields Academy offers bilingual (English/Urdu) webinars, farm-visit tours, and DIY compost tutorials that demystify organic methods for novice gardeners and seasoned growers alike. We also reinvest 10 % of profits into community programs—school-garden installations, women’s agro-entrepreneurship cohorts, and water-harvesting infrastructure in drought-prone districts.
Today, GreenFields delivers farm-fresh baskets to homes and cafés throughout Pakistan’s major cities and emerging towns, while our wholesale division supplies hotels and grocery chains seeking certified-organic ingredients. We continue expanding our grower network and product range—soy, pulses, herbs, and eco-textiles—keeping quality, transparency, and environmental stewardship at the heart of every endeavor. GreenFields is more than a marketplace; it’s a movement to regenerate land, empower farmers, and nurture healthier communities across Pakistan.

1. Certified Organic Produce Delivery
Each week, select from curated vegetable and fruit baskets featuring heirloom tomatoes, leafy greens, and citrus grown without synthetic fertilizers or pesticides.
Our harvest-to-door service uses refrigerated vans and compostable packaging, preserving freshness while reducing plastic waste.
Consumers can customize baskets by dietary preference—vegan, gluten-free, or seasonal-only—to suit their lifestyle needs.
Our traceability system lets you scan QR codes on each item to view the farm of origin, soil-test reports, and harvest date.
Subscription plans offer flexible delivery frequencies—weekly, biweekly, or monthly—with easy pauses or cancellations through the app.
This reliable service supports your health goals and backs financially sustainable organic farming practices.
2. Eco-Friendly Home & Kitchenware
Browse our selection of biodegradable cleaning concentrates, bamboo-fiber dishcloths, and stainless-steel straws—all vetted for non-toxicity and durability.
We partner with local artisans to produce hand-woven jute bags and organic-cotton towels, supporting rural crafts and zero-waste living.
Products are rigorously tested for performance and safety, with full ingredient disclosures and user guides.
Our bulk refill stations in Lahore and Islamabad reduce single-use plastics by enabling you to top up containers on each visit.
Educational “home-eco” workshops teach participants to create natural detergents, compost bins, and upcycled home décor.
This holistic approach equips you with quality tools and knowledge to maintain an eco-conscious household.
3. GreenFields Academy & Workshops
Attend on-farm masterclasses covering composting, cover-crop selection, and integrated pest management led by our agronomists.
Online courses include video modules, interactive quizzes, and downloadable PDFs on topics from soil biology to urban gardening.
Hands-on farm tours demonstrate regenerative techniques in action—mulching, drip-irrigation setup, and microbial tea brewing.
We host monthly “Farm-to-Fork” events where chefs showcase seasonal produce through cooking demos and tastings.
Participants earn certificates recognized by Pakistan’s Department of Agriculture and local NGOs.
These educational offerings foster a community of informed consumers and empowered growers.
4. Wholesale Supply & B2B Partnerships
GreenFields supplies certified-organic ingredients—vegetables, herbs, pulses, and oils—to restaurants, hotels, and caterers.
Our logistics team coordinates bulk-order scheduling, cold-chain compliance, and quality assurance checks at every dispatch.
We offer co-branding opportunities for businesses seeking eco-label recognition and menu sustainability credentials.
Volume-pricing models and consignment options provide cost predictability for food-service partners.
Regular farm-visits and product sampling sessions keep chefs and procurement teams engaged with source farms.
This seamless B2B service integrates traceable organic produce into Pakistan’s hospitality and retail sectors.
5. Farmer Support & Cooperative Services
We provide growers with subsidized seed kits, soil-amendment supplies, and shared tractor and tillage services through our cooperative model.
Agronomic advisors conduct monthly field audits, soil-nutrient analyses, and yield-optimization workshops to boost productivity.
Revenue-sharing agreements ensure fair prices for farmers—above conventional-market rates—while maintaining affordability for consumers.
Micro-loan facilities finance greenhouse tunnels, rain-water harvesting systems, and small-scale processing units.
Digital dashboards deliver real-time field data—moisture levels, temperature profiles, and pest alerts—via SMS for low-connectivity areas.
This integrated support network strengthens farm resilience, income stability, and community collaboration.
6. Sustainable Packaging & Recycling Programs
All produce is packed in compostable mailers, recycled-cardboard crates, and starch-based wrapping films—eliminating single-use plastics.
Our “GreenCycle” initiative collects used produce bags and home packaging for industrial composting or upcycling into building-block materials.
We collaborate with local recycling enterprises to process glass, metal, and paper, closing the loop on waste streams.
Members receive discounts for returning packaging materials and participating in neighborhood collection drives.
Educational campaigns show how biodegradable packaging decomposes, inspiring responsible disposal habits.
These circular-economy practices minimize environmental impact and support Pakistan’s waste-management goals.

1. Proven Regenerative Practices
Independent soil analyses confirm a 30 % increase in organic-matter content and 25 % improvement in water-retention capacity on our partner farms within two seasons.
Cover-crop rotations and compost applications rebuild microbial diversity, reduce erosion, and suppress weeds naturally.
Our farms report 15 % higher yields of key crops—okra, eggplant, and chilies—without chemical inputs, demonstrating true productivity gains.
We publish annual impact reports detailing carbon-sequestration metrics, water savings, and biodiversity indices.
Technical collaborations with agronomy departments validate field protocols and refine best-practice manuals.
This data-driven regenerative approach secures long-term soil health and food-security outcomes.
2. Full Transparency & Traceability
Every product features a unique QR code linking to an online profile: farm location, certification status, soil-lab results, and harvest date.
Blockchain-backed supply-chain records ensure immutable provenance, building consumer trust and premium pricing potential.
Quarterly third-party audits by Control Union and OneCert verify organic-certification compliance and fair-trade practices.
Our open-data portal publishes aggregated metrics—volumes sold, farmer incomes, and environmental benefits—accessible to all stakeholders.
Consumer feedback loops drive continuous improvements in product quality and service delivery.
This radical transparency distinguishes GreenFields as Pakistan’s most accountable organic platform.
3. Community Empowerment & Social Impact
Over 300 smallholder farmers—40 % women—receive training, micro-finance, and revenue guarantees via cooperative memberships.
We fund women’s self-help groups to develop value-added products—pickles, preserves, and wellness teas—diversifying incomes.
Youth apprenticeship programs teach regenerative-farming techniques, digital literacy, and cooperative management skills.
Our community projects deliver rain-water harvesting kits, solar-powered pumps, and school-garden installations in rural areas.
Partnerships with local NGOs provide nutrition-education workshops, improving household health outcomes.
This holistic empowerment model fosters resilient, prosperous communities aligned with Sustainable Development Goals.
4. Premium Quality & Safety
Products adhere to Pakistan Standards & Quality Control Authority limits for pesticide residues and heavy-metal thresholds—achieving near-zero detections.
Our packhouse implements HACCP protocols, cold-chain monitoring, and ISO 22000 food-safety systems to prevent contamination.
Fully traceable cleaning and packing lines ensure hygiene, certified by NEQAS and provincial health departments.
Consumer-grade sampling ensures consistency in taste, texture, and nutritional value.
Periodic shelf-life trials validate storage guidelines, maximizing produce freshness for end users.
This uncompromising quality assurance elevates GreenFields above conventional market offerings.
5. Eco-Conscious Product Range
Beyond fresh produce, our eco-products lineup features bamboo toothbrushes, beeswax food wraps, and refillable personal-care items.
We prioritize local, upcycled, and fair-trade goods—minimizing carbon footprints and supporting cottage industries.
Each eco-product undergoes a lifecycle assessment, quantifying environmental benefits for consumer education.
Dedicated “zero-waste” pop-up shops demonstrate plastic alternatives and reusable solutions to the public.
Collaborations with sustainability influencers and educators amplify the adoption of green lifestyles.
This integrated eco-product strategy complements our farming mission, offering turnkey sustainability to customers.
6. Convenient, Responsive Service
Nationwide delivery covers Islamabad, Rawalpindi, Lahore, Karachi, and Peshawar with same-day or next-day options available.
Our mobile app provides real-time order tracking, customizable delivery windows, and direct support chat.
Subscription management lets you adjust basket contents, frequency, and pause deliveries effortlessly.
Customer-service teams fluent in English and Urdu offer recipe tips, storage advice, and farm updates on demand.
Flexible payment options—credit card, bank transfer, EasyPaisa, JazzCash—accommodate all preferences.
This responsive service model ensures a seamless, user-friendly experience from farm to fork.